(Interested in how the Triple Pixel works? Check out this article!)

Using UTMs for Triple Pixel Attribution

A UTM code is a snippet of code that you can add to the end of a URL to track the performance of campaigns and content.

(UTM stands for Urchin Traffic Module, whose name derived from the Urchin Tracker, a web analytics software that served as the base for Google Analytics.)

By using the right UTMs in your Ads Manager accounts, the Triple Pixel knows each ad the customer clicked on before arriving at your store. To get the most out of the Triple Pixel, you will need to ensure you are using the proper UTMs.

There are different types of UTMs, and different ways to implement them. The UTMs we utilize are Dynamic UTMs -- to quote Facebook: "Dynamic parameters are helpful because they provide an automated way to populate the values of your parameters based on information you provide when setting up your ad and information related to how your ads are delivered."

In other words, the UTMs provided below can simply be copied and pasted into the appropriate location.

Below you will find the UTMs we recommend using for each ad platform, along with a quick guide on where to insert them.

Facebook Ads:

COPY THE FOLLOWING TEXT FOR USE IN FACEBOOK:

?utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&fbadid={{ad.id}}

NOTE: The most important part of our UTM's is &fbadid={{ad.id}}. If your ads do not contain this asset within their UTM's, we cannot guarantee comprehensive results.

WHERE TO INPUT THESE UTMS:

Each ad you create/edit on Facebook ads manager has a Tracking section. There's a text field there called "URL Parameters" where you can paste in the UTMs. Every ad that you want to track with the Pixel will need our recommended UTMs in there. You can also bulk edit your ads within Facebook, so you won't have to do this one at a time.

Facebook Walkthrough video:

Google Ads:

COPY THE FOLLOWING TEXT FOR USE IN GOOGLE ADS:

{lpurl}?utm_source=google&utm_medium=paid&utm_campaign={campaignid}&utm_content={adgroupid}&utm_term={keyword}&gadid={creative}

WHERE TO INPUT THESE UTMS:

In your Ad account, click Settings on the left-hand side, and then select Account settings. Paste our recommended Google UTMs into the "Tracking Template" text field.

You'll also want to input the UTMs into each specific campaign. Click on Campaign settings, and then click on the name of the campaign you'll be updating.

Select Campaign URL options. Then simply paste the UTMs into the "Tracking template" text field.

Note 1: For Google Shopping campaigns, the utm_source=google and utm_campaign={campaignid} must be present. &utm_term={keyword} and gadid={creative} are not necessary.

Note 2: When connecting Google Ads to your Triple Whale account, you will need to have user or admin privileges to that Google Ads account. An MCC account is also acceptable.

Google Ads Walkthrough video:

TikTok Ads:

COPY THE FOLLOWING TEXT FOR USE IN TIKTOK:

?utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CID_NAME__&ttadid=__CID__

WHERE TO INPUT THESE UTMS:

To use our UTMs on TikTok, you will need to update the URL in the “Destination page” section of the ad settings.

Two steps are required here:

1) Input your destination URL, such as “https://triplewhale.com/products/bestsaasever

2) Append our UTMs to the conclusion of that URL.

3) Note: Do not use the Tracking section.

The final result would look something like this: https://triplewhale.com?utm_source=tiktok&utm_medium=paid&utm_campaign=__CAMPAIGN_NAME__&utm_term=__AID_NAME__&utm_content=__CID_NAME__&ttadid=__CID__

TikTok Walkthrough video:

Snapchat Ads:

COPY THE FOLLOWING TEXT FOR USE IN SNAPCHAT:

?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{creative.name}}&scadid={{ad.id}}

WHERE TO INPUT THESE UTMS:

To use our UTMs on Snapchat, you will need to update the Website URL in the “Design Your Web Site Ad” section of the ad's settings.

Two steps are required here:

1) Input your destination URL, such as “https://triplewhale.com

2) Append our UTMs to the conclusion of that URL.

The final result would look something like this: https://triplewhale.com?utm_source=snapchat&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adSet.name}}&utm_content={{creative.name}}&scadid={{ad.id}}

Snapchat Walkthrough video:

Pinterest Ads:

COPY THE FOLLOWING TEXT FOR USE IN PINTEREST:

?utm_source=pinterest&utm_medium=paid&utm_campaign={campaign_name}&utm_term={adgroup_name}&utm_content={creative_id}&padid={adid}

WHERE TO INPUT THESE UTMS:

To use our UTMs on Pinterest, you will need to update the Website URL in the “Design Your Web Site Ad” section of the ad's settings.

Two steps are required here:

1) Input your destination URL, such as “https://triplewhale.com

2) Append our UTMs to the conclusion of that URL.

The final result would look something like this: https://triplewhale.com?utm_source=pinterest&utm_medium=paid&utm_campaign={campaign_name}&utm_term={adgroup_name}&utm_content={creative_id}&padid={adid}

Pinterest Walkthrough video:

Klaviyo Tracking:

Setting up your Klaviyo UTMs works a bit differently, but it's still simple to do!

1) Click on your Profile in the upper-right corner, and select Account.

2) Select "UTM Tracking".

3) Click + Add a custom UTM parameter.

4) Input the additional UTM using the text as it appears in the screenshot below.

a) UTM Parameter: " triplesource "

b) Campaign Email Value: " klaviyo "

c) Flow Email Value: " klaviyo "

5) Toggle on the "Automatically add UTM parameters to links" option.

6) Click "Update UTM Tracking Settings".

You'll also need to ensure that each of your campaigns and flows is set to include tracking parameters.

Campaign settings:

Flow settings:

Klaviyo Walkthrough video:

Other Email/SMS:

Check out our separate article for guidance on tracking emails & SMS.

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