Welcome to the Triple Pixel 🔮
We're thrilled to have you here with us! There are a few steps towards getting our server-side attribution tool set up.
NOTE: To learn more about how the Triple Pixel works, see this article.
IF YOU ARE NEW TO TRIPLE WHALE:
If you don't already have a Triple Whale account, here's how you create your account.
ONCE YOU HAVE A TRIPLE WHALE ACCOUNT:
Let our team know via our live chat support that you need the Pixel installed on your store. (You can begin a live chat conversation by clicking Get Help in the bottom-left corner of your dashboard.) You may receive a pop-up, asking you to activate the Pixel by approving certain permissions. Once you have completed that, please notify our team in live chat once again.
SETTING UP YOUR UTMs:
By using the right UTMs in your Ads Manager accounts, the Triple Pixel knows each ad the customer clicked on before arriving at your store. To get the most out of the Triple Pixel, you will need to ensure you are using the proper UTMs.
For the proper UTMs for paid media (Facebook, Google, TikTok, etc.), Check out this article with further guidance on setting those up.
For the proper UTMs for Email/SMS and Influencer/Affiliates, Check out this article with further guidance on setting those up.
Lastly: Give it Some Time. Once these steps are complete, you should begin seeing data in the Pixel attribution tool within the next few days. Keep in mind that our Pixel only has visibility on customer behavior from the moment we installed it on your site, and customer journeys through your marketing channels will only be reliable once those UTMs are updated. In short, you should wait the length of your average customer journey (from first ad click until purchase) before deriving actionable insight.
If you have any questions in the process of getting set up, or to make sure you've done everything right, please book a call with our team so we can make sure everything is working as it should and provide you with a quick walkthrough of the Pixel.
To learn more about the Triple Pixel, see this article.